Digital Marketing Strategy & Roadmap

A solid online strategy supports business objectives. It drives Web marketing and social media activities. It sets guidelines for online processes and policies and delivers specific tactics for building a presence on the Web and in social media channels.

An online strategy developed by Capulet is your roadmap for running campaigns and activities that move the needle on overall marketing objectives and make a difference to your bottom line.

We’ll design your movement marketing strategy using this process.

  1. First we undertake a “diagnosis” phase for discovery, audience analysis, to uncover business objectives and success metrics. We do this through a series of stakeholder interviews and research.
  2. During the “prognosis” phase we design a strategy and roadmap we believe will work for your organization or campaign. We’ll present high-level recommendations to kick-start discussion among stakeholders and gather feedback on our approach.
  3. The final “prescription” is delivered in the form of a strategy document. It is a roadmap for how you’ll roll-out online channels and campaigns for a coordinated, effective and strategic web marketing program.

Don’t take our word for it. View our work and the results we’ve delivered.

Web Marketing Campaigns

e-Newsletters, Twitter, Facebook and blogs are baseline activities. Everyone’s doing them. So, how do you stand out from the crowd?

Creative online outreach campaigns, contesting and remarkable web assets can help you build an audience and gain online attention. Creating something unique—what we call a gimmick—that adds value to your community, entertains your audience and encourages others to send it to their friends can grow your fan base and build your reputation for delivering good online content.

Don’t take our word for it. View our work and the results we’ve delivered.

Creative Content Development

We’re experts in effective sales and marketing writing and work with companies to develop compelling, thoughtful and well researched:

  • Product pitches
  • White papers
  • Website content
  • Customer references and case studies

From the early days of Capulet, we’ve been turning highly-technical content into effective marketing and sales documents that speak to both the “suits” and the “geeks”—that is, the IT Directors with budget to spend and the developers who will be using your tools and solutions. Our roots in software and hardware marketing mean we speak the language of APIs and SSL VPNs.

Don’t take our word for it. View our work and the results we’ve delivered.