About


Capulet is a digital marketing and communications agency that works exclusively with nonprofits and companies that care about people and the planet. 

Meet the Stars of Team Capulet

Portrait of Sarah Doty
Harpreet smiling

Julie

For 20 years, Julie has designed and run high-impact marketing campaigns for advocacy organizations. Favourite projects include launching pro-vaccine campaigns with the American Academy of Pediatrics, producing Fireworks Factory and building a giant blanket fort with Canuck Place. Julie loves training, coaching and supporting teams for peak performance. Mentoring is in her blood… she’s also a nationally-certified figure skating coach.

Favorite place you've lived

Southern France.

Alternative career

Landscape architect.

Unexpected fact about you

I was a competitive figure skater growing up.

Favourite app

Yr.no. You’re using the wrong weather app. Trust the Norwegians.

Number of languages spoken

1.68 (English = 1, French = 0.5, German = 0.18)

Irritating marketing trend

Spammy, nuisance push notifications to mobile devices.

Darren

Darren is a veteran communications strategist with experience deploying complex, innovative digital projects that connect and inspire people to improve their world. Darren advised the United Nations Climate Change Secretariat on digital engagement in the lead-up to the Lima and Paris climate talks.

Coolest celebrity encounter

I shook hands and got a photo with Justin Trudeau at the Paris climate talks.

Best work of art

I wrote a play about the trials of falling in love with an Irish girl.

Best concert you attended

Cassandra Wilson at the Chan Centre. Her version of ‘Tupelo Honey’ was divine.

Unexpected undergraduate degree

Double-major in Theatre and Creative Writing.

Favourite outdoor activity

Rambling, in the British style with accompanying pubs.

Fascinating but worrying marketing trend

Bot-based marketing.

Sarah

Sarah is an expert communicator and digital native who is passionate about using her skills for good. She comes to Capulet from an environmental non-profit where she ran digital advocacy campaigns targeting government officials. In a recent project, she was at the helm of facebook.com/nonprofits, making non-profit content for 1.1 million followers. Sarah loves coming up with fresh ideas, the challenge of writing and talking pop culture.

Favourite book

I’ve been giving the same answer since age 13 and I stand by it. The Phantom Tollbooth by Norton Juster.

Most remote place you've been

Seyðisfjörður, Iceland.

Childhood nickname

Beansprout.

Creative campaigning start

Winning a student council election in seventh grade by giving out “Vote for Sarah” lollipops.

Marketing advice from a millennial

Content needs to start conversations.

More marketing advice from a millennial

We can tell when you’re trying too hard.

Mercedes

Mercedes believes that everyone she meets is trying to help. No matter what the project, she works hard to help teams achieve their goals and level up. She has organized everything from 400 person galas to family crib tournaments.

Favourite book

A Hero of Our Time – Mikhail Lermontov.

Longest completed walk

The West Coast Trail.

Craziest work thing I’ve done

Organized private fundraisers, one featuring k.d. lang, the other Jennifer Hudson.

Motto

Everything is within walking distance.

Best vacation

Madrid in the spring with my sister.

Marketing advice

Know your audience.

Ling

Ling is a senior communications leader with 20 years of experience in stakeholder relations, community engagement and program development. Favourite projects include designing a 10-hour Zoom-a-thon during the pandemic to raise funds for Hollyhock, co-creating the first-ever summer festival on the front plaza of Toronto’s Union Station and collaborating with Fireworks Factory attendees to develop custom coyote calls. You had to be there.

Favourite animal

My dog Otis.

Favourite outdoor activity

Paddleboarding with my dog Otis.

Favourite home base

Our tiny home on Cortes Island (with my dog Otis).

Languages spoken

2-ish. English, Cantonese, pre-school level French

Observation about geotargeting or hyper personalized marketing trends

It’s a fine line between creepy and cool.

Harpreet

Coolest celebrity encounter

I chatted with Bollywood actor Hrithik Roshan outside a restaurant in Vancouver.

Alternative career

Wedding planner

Number of languages spoken

Three (English, Punjabi and Hindi)

Most memorable travel experience

I saw three lions hunt a zebra during a night safari in Etosha National Park, Namibia.

Childhood (and current) nickname

Happy

Marketing advice

Be authentic.

Ally

Ally has over ten years of marketing and creative experience in the entertainment, automotive and non-profit sector. This wide range in knowledge helps her bring a fresh and strategic lens to every project. She comes to Capulet determined to flex her creative skills in a way that will make a difference. A recent project brought her expertise to Western Africa, where she developed creative alongside local artists to encourage vaccine uptake in healthcare workers. Ally loves to lend a critical eye, talk food and climb indoor rock walls.

Favourite comic book series

Saga by Bryan K. Vaughan

Favourite activity

Coffee with a good book and a view.

Coolest celebrity encounter

Met the lead singer of Save Ferris then got a hug from her. #swoon

Craziest thing I’ve done

Moved to LA with nothing but my car and my dog, Prudence, without having been there before. Did the same thing five years later when moving to Canada.

Creative advice

Let go of your ego.

Samira

Samira is a digital strategist with experience in non-profit, political, and healthcare spheres. From media relations to content creation or campaign blueprints, she enjoys working with organizations to see goals become a reality. Samira loves finding new ways to connect with audiences and create outcomes that lead to a wave of change.

Languages spoken

A generous two. English and barely conversational French.

Favourite Animal

Dogs, but a close second place goes to cows.

Alternative career

Interior design

Childhood dream job

Prime Minister of Canada

Favourite activity

Enjoying good company (including my dog Ringo) at the beach with good food and drinks.

Childhood nickname

Mira Mo

Marketing advice from a Gen Z

Know your audience, and convince them you’re cool.

History
For 18 years our small, expert team has worked with clients and partners to produce strategies and launch campaigns that inspire people to take meaningful actions – whether that’s getting themselves and their children vaccinated or asking government officials to meet climate change targets.

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