About

Capulet is a digital marketing and communications agency that works exclusively with nonprofits and companies that care about people and the planet.

Meet the Stars of Team Capulet

Julie

For 20 years, Julie has designed and run high-impact marketing campaigns for advocacy organizations. Favourite projects include launching pro-vaccine campaigns with the American Academy of Pediatrics, producing Fireworks Factory and building a giant blanket fort with Canuck Place. Julie loves training, coaching and supporting teams for peak performance. Mentoring is in her blood… she’s also a nationally-certified figure skating coach.

Favorite place you've lived: Southern France.
Alternative career: Landscape architect.
Unexpected fact about you: I was a competitive figure skater growing up.
Favourite app: Yr.no. You’re using the wrong weather app. Trust the Norwegians.
Number of languages spoken: 1.68 (English = 1, French = 0.5, German = 0.18)
Irritating marketing trend: Spammy, nuisance push notifications to mobile devices.

Darren

Darren is a veteran communications strategist with experience deploying complex, innovative digital projects that connect and inspire people to improve their world. Darren advised the United Nations Climate Change Secretariat on digital engagement in the lead-up to the Lima and Paris climate talks.

Coolest celebrity encounter: I shook hands and got a photo with Justin Trudeau at the Paris climate talks.
Best work of art: I wrote a play about the trials of falling in love with an Irish girl.
Best concert you attended: Cassandra Wilson at the Chan Centre. Her version of ‘Tupelo Honey’ was divine.
Unexpected undergraduate degree: Double-major in Theatre and Creative Writing.
Favourite outdoor activity: Rambling, in the British style with accompanying pubs.
Fascinating but worrying marketing trend: Bot-based marketing.

Sarah

Sarah is an expert communicator and digital native who is passionate about using her skills for good. She comes to Capulet from an environmental non-profit where she ran digital advocacy campaigns targeting government officials. In a recent project, she was at the helm of facebook.com/nonprofits, making non-profit content for 1.1 million followers. Sarah loves coming up with fresh ideas, the challenge of writing and talking pop culture.

Favourite book: I’ve been giving the same answer since age 13 and I stand by it. The Phantom Tollbooth by Norton Juster.
Most remote place you've been: Seyðisfjörður, Iceland.
Childhood nickname: Beansprout.
Creative campaigning start: Winning a student council election in seventh grade by giving out “Vote for Sarah” lollipops.
Marketing advice from a millennial: Content needs to start conversations.
More marketing advice from a millennial: We can tell when you’re trying too hard.

Mercedes

Mercedes believes that everyone she meets is trying to help. No matter what the project, she works hard to help teams achieve their goals and level up. She has organized everything from 400 person galas to family crib tournaments.

Favourite book: A Hero of Our Time – Mikhail Lermontov.
Longest completed walk: The West Coast Trail.
Craziest work thing I’ve done: Organized private fundraisers, one featuring k.d. lang, the other Jennifer Hudson.
Motto: Everything is within walking distance.
Best vacation: Madrid in the spring with my sister.
Marketing advice: Know your audience.

Harpreet

Harpreet is a public engagement and communications specialist with a passion for strategic analysis, project management and thinking outside the box. She comes to Capulet with over ten years of experience from an environmental non-profit where she led digital campaigns, ran a national research program and embarked on cross-country tour to promote environmental rights.

Coolest celebrity encounter: I chatted with Bollywood actor Hrithik Roshan outside a restaurant in Vancouver.
Alternative career: Wedding planner
Number of languages spoken: Three (English, Punjabi and Hindi)
Most memorable travel experience: I saw three lions hunt a zebra during a night safari in Etosha National Park, Namibia.
Childhood (and current) nickname: Happy
Marketing advice: Be authentic.

Ally

Ally has over ten years of marketing and creative experience in the entertainment, automotive and non-profit sector. This wide range in knowledge helps her bring a fresh and strategic lens to every project. She comes to Capulet determined to flex her creative skills in a way that will make a difference. A recent project brought her expertise to Western Africa, where she developed creative alongside local artists to encourage vaccine uptake in healthcare workers. Ally loves to lend a critical eye, talk food and climb indoor rock walls.

Favourite comic book series: Saga by Bryan K. Vaughan
Favourite activity: Coffee with a good book and a view.
Coolest celebrity encounter: Met the lead singer of Save Ferris then got a hug from her. #swoon
Craziest thing I’ve done: Moved to LA with nothing but my car and my dog, Prudence, without having been there before. Did the same thing five years later when moving to Canada.
Creative advice: Let go of your ego.

Samira

Samira is a digital strategist with experience in non-profit, political, and healthcare spheres. From media relations to content creation or campaign blueprints, she enjoys working with organizations to see goals become a reality. Samira loves finding new ways to connect with audiences and create outcomes that lead to a wave of change.

Languages spoken: A generous two. English and barely conversational French.
Favourite Animal: Dogs, but a close second place goes to cows.
Alternative career: Interior design
Childhood dream job: Prime Minister of Canada
Favourite activity: Enjoying good company (including my dog Ringo) at the beach with good food and drinks.
Childhood nickname: Mira Mo
Marketing advice from a Gen Z: Know your audience, and convince them you’re cool.

History: For 18 years our small, expert team has worked with clients and partners to produce strategies and launch campaigns that inspire people to take meaningful actions – whether that’s getting themselves and their children vaccinated or asking government officials to meet climate change targets.