About
Capulet is a digital marketing and communications agency that works exclusively with nonprofits and companies that care about people and the planet.
Meet the Stars of Team Capulet







Julie
For 20 years, Julie has designed and run high-impact marketing campaigns for advocacy organizations. Favourite projects include launching pro-vaccine campaigns with the American Academy of Pediatrics, producing Fireworks Factory and building a giant blanket fort with Canuck Place. Julie loves training, coaching and supporting teams for peak performance. Mentoring is in her blood… she’s also a nationally-certified figure skating coach.
- Favorite place you've lived
Southern France.
- Alternative career
Landscape architect.
- Unexpected fact about you
I was a competitive figure skater growing up.
- Favourite app
Yr.no. You’re using the wrong weather app. Trust the Norwegians.
- Number of languages spoken
1.68 (English = 1, French = 0.5, German = 0.18)
- Irritating marketing trend
Spammy, nuisance push notifications to mobile devices.
Darren
Darren is a veteran communications strategist with experience deploying complex, innovative digital projects that connect and inspire people to improve their world. Darren advised the United Nations Climate Change Secretariat on digital engagement in the lead-up to the Lima and Paris climate talks.
- Coolest celebrity encounter
I shook hands and got a photo with Justin Trudeau at the Paris climate talks.
- Best work of art
I wrote a play about the trials of falling in love with an Irish girl.
- Best concert you attended
Cassandra Wilson at the Chan Centre. Her version of ‘Tupelo Honey’ was divine.
- Unexpected undergraduate degree
Double-major in Theatre and Creative Writing.
- Favourite outdoor activity
Rambling, in the British style with accompanying pubs.
- Fascinating but worrying marketing trend
Bot-based marketing.
Sarah
Sarah is an expert communicator and digital native who is passionate about using her skills for good. She comes to Capulet from an environmental non-profit where she ran digital advocacy campaigns targeting government officials. In a recent project, she was at the helm of facebook.com/nonprofits, making non-profit content for 1.1 million followers. Sarah loves coming up with fresh ideas, the challenge of writing and talking pop culture.
- Favourite book
I’ve been giving the same answer since age 13 and I stand by it. The Phantom Tollbooth by Norton Juster.
- Most remote place you've been
Seyðisfjörður, Iceland.
- Childhood nickname
Beansprout.
- Creative campaigning start
Winning a student council election in seventh grade by giving out “Vote for Sarah” lollipops.
- Marketing advice from a millennial
Content needs to start conversations.
- More marketing advice from a millennial
We can tell when you’re trying too hard.
Mercedes
Mercedes believes that everyone she meets is trying to help. No matter what the project, she works hard to help teams achieve their goals and level up. She has organized everything from 400 person galas to family crib tournaments.
- Favourite book
A Hero of Our Time – Mikhail Lermontov.
- Longest completed walk
The West Coast Trail.
- Craziest work thing I’ve done
Organized private fundraisers, one featuring k.d. lang, the other Jennifer Hudson.
- Motto
Everything is within walking distance.
- Best vacation
Madrid in the spring with my sister.
- Marketing advice
Know your audience.
Harpreet
- Coolest celebrity encounter
I chatted with Bollywood actor Hrithik Roshan outside a restaurant in Vancouver.
- Alternative career
Wedding planner
- Number of languages spoken
Three (English, Punjabi and Hindi)
- Most memorable travel experience
I saw three lions hunt a zebra during a night safari in Etosha National Park, Namibia.
- Childhood (and current) nickname
Happy
- Marketing advice
Be authentic.
Ally
Ally has over ten years of marketing and creative experience in the entertainment, automotive and non-profit sector. This wide range in knowledge helps her bring a fresh and strategic lens to every project. She comes to Capulet determined to flex her creative skills in a way that will make a difference. A recent project brought her expertise to Western Africa, where she developed creative alongside local artists to encourage vaccine uptake in healthcare workers. Ally loves to lend a critical eye, talk food and climb indoor rock walls.
- Favourite comic book series
Saga by Bryan K. Vaughan
- Favourite activity
Coffee with a good book and a view.
- Coolest celebrity encounter
Met the lead singer of Save Ferris then got a hug from her. #swoon
- Craziest thing I’ve done
Moved to LA with nothing but my car and my dog, Prudence, without having been there before. Did the same thing five years later when moving to Canada.
- Creative advice
Let go of your ego.
Samira
Samira is a digital strategist with experience in non-profit, political, and healthcare spheres. From media relations to content creation or campaign blueprints, she enjoys working with organizations to see goals become a reality. Samira loves finding new ways to connect with audiences and create outcomes that lead to a wave of change.
- Languages spoken
A generous two. English and barely conversational French.
- Favourite Animal
Dogs, but a close second place goes to cows.
- Alternative career
Interior design
- Childhood dream job
Prime Minister of Canada
- Favourite activity
Enjoying good company (including my dog Ringo) at the beach with good food and drinks.
- Childhood nickname
Mira Mo
- Marketing advice from a Gen Z
Know your audience, and convince them you’re cool.
- History
- For 18 years our small, expert team has worked with clients and partners to produce strategies and launch campaigns that inspire people to take meaningful actions – whether that’s getting themselves and their children vaccinated or asking government officials to meet climate change targets.