Capulet News

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Are Your Values Aligned? What NGOs Can Learn From Free Poppies

A few months ago, the Journal of Consumer Research published a research paper called "The Nature of Slacktivism". The research...

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Capulet Goes Back to School

I would have made an excellent student at boarding school during my high school years. The idea of head boys, beds away from ho...

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Beautiful Websites, Capulet Approved

Digital strategists pay a lot of attention to social media tools, digital tricks and marketing tips. But, we don't always keep...

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The Age of Persuasion Is A Near Complete History of Marketing

"Advertisers are constantly accused of creating trends, shaping attitudes, and planting new behaviour in consumers. But in fact...

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