About Us

Who We Are

Capulet Communications Inc. is a Web marketing agency that promotes remarkable ideas, products and services online.

Partners Darren Barefoot and Julie Szabo have helped global not-for-profits, national brands and businesses develop their Web marketing strategies since 2003. We’ve worked to develop a Movement Marketing Program for our clients; a unique service designed for cause-based organizations and leaders ready to expand and engage an online movement.

Along with Darren and Julie, Theodora Lamb brings expertise in social marketing for not-for-profits to the Capulet portfolio.

We speak regularly as experts about Web PR and social media marketing and have been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. We’re also the authors of “Friends with Benefits: A Social Media Marketing Handbook“.

Our clients include Best Buy Canada, Mountain Equipment Co-op, Mobify, and PhoneGap.

The work we love most is creative and effective. Here are some of our all-time favourite campaigns.

Favourite Campaigns

Drawn to the Wild with Sarah Harmer

We worked with Mountain Equipment Co-op’s TheBigWild.org to help launch a collaborative digital art project that invited Canadians to contribute to a new version of a music video by singer/songwriter Sarah Harmer.
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Growing the PhoneGap Movement

We worked with Nitobi Inc. to promote PhoneGap, an open source development framework for building cross-platform mobile apps. PhoneGap won the 2009 O’Reilly LaunchPad competition and has been downloaded more than 400,000 times.
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A Series of Tubes!

We introduced intranet software builder ThoughtFarmer to the Web’s most influential tech writers with our labyrinthine TubeTastic campaign. The result? Coverage in top tech blogs including TechCrunch and ReadWriteWeb.
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Things We Believe

We believe in making a difference

That’s why we work hard to measure the success (or failure) of marketing ideas and campaigns. After all, if you don’t know what does or doesn’t work, how will you know what to do next?

We believe in telling the truth

If that scares you then we’re not the right agency for you.

We believe in creativity

We’re creative writers and thinkers and believe that remarkable marketing can get you noticed.