PR Book Club

Last week an email was circulating among some of my PR colleagues discussing which PR and business books we’re currently reading. I thought I’d share our top reads with you:

• Death Sentences: How Cliches, Weasel Words and Management-Speak Are Strangling Public Language by Don Watson
• E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
• Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by by Shel Israel and Robert Scoble
• The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
• PR! A Social History of Spin by Stuart Ewen
• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
• What Would Google Do? by Jeff Jarvis
• Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

Have we missed some good reads? Please let us know which other books should be on our summer reading list.