Using Web 2.0 to Improve Product Design

Over at MarketingProfs, Nilofer Merchants gives us an article about Web 2.0’s place in helping marketers define the four Ps: product, price, place and promotion. By inviting customer feedback via corporate blogs, forums, online surveys, contests, etc. it’s easier than ever before to design a product that truly speaks to your customers.
“Not everything will be co-created in the future, but tapping into the collective experiences, skills, and ingenuity of hundreds of millions of consumers around the world is a complete departure from the producer-versus-consumer innovation model so common to most corporations.”

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