Tips For Managing and Writing Whitepapers
Marketing Profs has an interesting article today targeting Seven Steps to on-Time, on-Budget Whitepapers. The article focuses on keeping whitepapers “moving along at maximum speed and resulting in optimum end-product quality.” While there are a couple of useful tidbits such as “The fewer drafts, the better. Writers should strive to make the first draft as clean and close to a final as possible,” because we write for our clients, the management side isn’t nearly as important as when you’re writing in-house. If you’re looking for tips on producing quality whitepapers, read an article Darren wrote, appropriately titled Ten Tips for Writing Whitepapers (PDF).