Wacky Marketing that Works
Via PR Machine a recent Entrepreneur Magazine article of crazy marketing tactics that have put businesses on the map.
“Controversy is a well-tried and trusted mechanism for brand building,” says Simon Williams, founder of brand consultancy Sterling Group in New York City. “It [can be] an integral part of the brand’s DNA.”
From a CEO appearing on the reality TV show Fear Factor to paying a town to change its name to match your company Half.com (now owned by ebay), it is interesting to see the lengths people will go to to break through the cluttered media landscape in the US and establish their brand.