Articles
Five Issues Facing Communicators
John Wagner links to a post from IABC’s new chair Warren Bickford about the Top 5 Trends and Issues faced by communicators. The post was based on an informal survey he conducted amongst fellow IABC colleagues.
From #2, New Media:
To blog or not to blog, that is the question. Well, it isn’t really, but much concern was shown over how to best utilize new communication channels – blogs, RSS, wikis, podcasting, etc. and whether or not what we are seeing is a revolution in communication or just a few new tools.
- Ethics
- New Media (technology)
- Splintered Media
- ROI/Advocacy
- The education/preparation of communicators
With all the talk of new media, blogging and RSS I was a little surprised (although pleasantly so) that ethics was at the top of the pile. Visit the IABC cafe for more detail on the comments that derive the top five list.