Blog Readers More Mature & Affluent than Expected

E-Marketer asks Are Blogs Ready For Prime Time? A recent survey from Blogads discovered that blog readers are more mature and affluent than expected and more prone to click on ads and buy online.

Far from being young kids with little money in their pockets and lots of time on their hands, the survey found that blog readers are older and richer than many people suppose. Exactly 61% of the blog readers that responded to the survey are over the age of 30, and 75% make more than $45,000 a year. In fact, nearly 30% of the respondents are between the ages of 31 and 40, and over 37% spanned the ages of 41 to 60. And nearly 40% have a household income of $90,000 or higher.

The survey concludes that blog readers are an important new demographic for advertisers. Postings from the recent Global PR Blog Week agreed that blogs are also an important channel for PR and Marketing.