Jonathan Schwartz is the President and COO at Sun, and, as Tim Bray recently pointed out (while coining the term ‘execublogging’), he’s started a weblog:

OK, I’m starting a blog. Why shouldn’t an officer of a public company start a blog? Hey, life is short. At some point, take RegFD to its logical extreme, and this is how we’re all going to be communicating anyways. Think about it. Odds are, this is going to attract some attention. And not just from Mike Dillon (Relax, Mike). Even from some who may not know what a blog is.

What should you expect in my blog? Relatively frequent updates. Less frequently when I’m on airplanes (which is sadly quite a lot – can’t wait for truly pervasive connections). You’ll see thoughts on the future (but absolutely no forward looking statements – for all insight into our business performance, please refer to our regularly scheduled filings at the SEC). Thoughts on my favorite Web services. Even good reading. Maybe good eating. This is an evolving medium, time will tell.

Tim quotes Jonathan: “I�ve already written nine, this is great, every time I think of something that needs saying I can just say it!� That’s it, in a nutshell–open, honest communciation with your customers. Does your CEO have a weblog?

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