The Rising Influence of Blogs in PR
“Companies definitely take Gizmodo as a legitimate news source, as they should. I don’t want to sound self-important, but Gizmodo reaches tens of thousands of very targeted consumers a day. If readers are using Gizmodo as their place to find the latest and greatest, that’s all that the legitimacy a company needs,” Johnson said via e-mail.
Weblogs typically provide very targeted demographics–sometimes much more so than online or offline journals.