Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We’re running one-day workshops to teach communicators and marketers, as well as small business owners, how to:

• Bring more visitors to your website
• Increase your company’s visibility online
• Approach bloggers and other online influencers about your products and services
• Get your website social media ready
• Craft a potent social media pitch
• Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
• Avoid campaign killers and online faux pas
• Devise a sound social media marketing strategy

We discuss the dos and don’ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

Students will leave with:

• A copy of our social media marketing ebook, Getting to First Base: A Social Media Marketing Playbook
• Templates for creating a social media marketing plan
• Templates for creating an influencer database

“I urge all CEOs and managers new to social media marketing to attend Darren and Julie’s Social Media Marketing Bootcamp… so you’ll get it.”

Wayne Racine, Digital Marketing Manager, London Drugs

“The course was engaging and wildly practical. And confirmed a lot of the strategies we are using that are working for building networks.”

Shawna Reibling, Knowledge Mobilization Coordinator, Faculty of Education, UBC

“I really enjoyed the day. I feel much more up to speed with the social media tools we now have to incorporate in our daily lives.”

Elyse Mailhot, Canadian Tourism Commission

Innovation in social media marketing comes when your entire team is on board and moving forward, together. That’s why we offer corporate training sessions. We’ll design a bootcamp that speaks to your organization’s online needs and trains each of your team members as a whole in one day.