Capulet Communications

This page features upcoming workshops that Capulet is teaching. Click the links below for more details:

• Full Day: Social Media Marketing Bootcamp
• Testimonials from previous workshop attendees

Social Media Marketing Bootcamp

Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to:

• Bring more visitors to your website
• Increase your company’s visibility online
• Approach bloggers and other online influencers about your products and services
• Get your website social media ready
• Craft a potent social media pitch
• Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
• Avoid campaign killers and online faux pas
• Devise a sound social media marketing strategy

We discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

Students will leave with:

• A copy of our social media marketing ebook, Getting to First Base: A Social Media Marketing Playbook
• Templates for creating a social media marketing plan
• Templates for creating an influencer database

Bootcamp Details

Our upcoming bootcamps are:

Vancouver

Coast Coal Harbour Hotel
1180 West Hastings Street
Friday, September 17
9:30am - 4:30pm
Register now!

Calgary

Hotel le Germain
899, Centre Street SW
Friday, October 8
9:30am - 4:30pm
Register now!

Want to save $50? Blog about our workshop on your own established (meaning not brand new) site. Don't have a blog? Ask a friend or a local blogger if you can write a guest post for their site.

Your Instructors

We're Julie Szabo and Darren Barefoot, the founders of Capulet Communications. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and its biggest brands like Mountain Equipment Co-op and Best Buy.

We regularly speak to companies and associations about web marketing. We've been cited as experts on the social web by the Wall Street Journal, Globe and Mail and Maclean's, among others.

We're also the authors of a book for No Starch Press on the subject, entitled Friends With Benefits: A Social Media Marketing Playbook.

Testimonials

"I urge all CEOs and managers new to social media marketing to attend Darren and Julie's Social Media Marketing Bootcamp...so you'll get it."

Wayne Racine,  Digital Marketing Manager
London Drugs

"The course was engaging and wildly practical. And confirmed a lot of the strategies we are using that are working for building networks."

"I really enjoyed the day. I feel much more up to speed with the social media tools we now have to incorporate in our daily lives."

"Before your workshop, I had checked out Twitter, Facebook and blogs as platforms and created personal accounts to experiment with them. Your course provided the important contextual background I needed to pull all of these together and understand them from a marketing perspective. Informative, witty, organized. But most important to me - intelligently-presented."

Questions?

Not sure if the course is right for you? Want a discount because five of your colleagues want to attend? Contact us via this site or by phone at 604 726-6739.

Yoga photo by Kris Krug and presentation photo by Rebecca Bollwitt.