If you’re a marketer in a company, agency or small business, “Friends with Benefits: A Social Media Marketing Handbook” will tell you how to market products and services through social media channels like blogs, Facebook and Twitter.

Filled with tricks, tips and real world case studies, you’ll learn how to:

• Bring more visitors to your website
• Increase your company’s visibility online
• Approach bloggers and other online influencers about your products and services
• Create compelling viral campaigns
• Tell remarkable stories about ordinary products
• Get your website social media ready
• Craft a potent social media pitch
• Market effectively inside Facebook
• Avoid campaign killers and online faux pas

Want to try before you buy? Read a sample chapter.

“If you’re ready to get off the sidelines and get serious about social media marketing, you must read this book first. Friends With Benefits is tactical, practical, and above all, useful.” [Link]

Lee LeFever, Common Craft

“This book is invaluable and there’s nothing like it out there in terms of a realistic portrayal of what works and what doesn’t.” [Link]

Chris Abraham, Marketing Conversation

“[Friends With Benefits] offers some great tips for even the most experienced marketers out there.” [Link]

Alyssa Gregory, SitePoint

“Friends With Benefits is a must-read for social media marketers and those new to the field.” [Link]

Monique Trottier, So Misguided

“For experienced marketers looking to keep up on their own industries as well as learn the intricate details of social media, I recommend adding this book to your reading list.” [Link]

Eric Tsai, Designdamage

“[Friends With Benefits is] very clear, easy to read, and non-threatening.” [Link]

Mark Dykeman, Broadcasting Brain