Want a celebrity endorsement? Just ask. It's often less complicated (but also less effective) than you think.
Are your members just 'Liking' things, or do they really like the things you do.
When all else fails, update Facebook once a day and Twitter three times a day.
Be confident. You know more than you think you do about marketing your organization.
Acknowledge that you have competitors. The public's attention is finite.
Emotions are the elephant. Intellect is its rider. Act in service of both.
Think about your organization through this lens: how do we connect?
Don't underestimate the power of play. How can you play with your tribe today?
When your IT consultant recommends an unfamiliar technology, ask for plenty of examples of its use elsewhere.
In a crisis, your membership needs to hear from you as soon as possible.
“Pride makes us artificial and humility makes us real.” Thomas Merton
How can you make your competimates actual mates?
Say thank-you way more often than you say please.
Respect the cocktail party rule of social media: online conversations should be 80% about topics other than your organization.
Newsletter looking tired? Add video.
A simple formula for a campaign: funny premise plus user submissions. See also Chuck Norris Facts, LOLCats and a million imitators.
Steal great ideas from corporations. They pay a lot of money for them.
Today's challenge: tell the world about others' good works instead of your own.
Top tip: when high-fiving someone, look at their elbow, not their hand.
Is your organization on the frontier or pulling up the wagon, so to speak?
Take 10 minutes today and look at your post-action 'thank you' pages on your site. Could you be more thankful?
Generosity is the key ingredient for a successful collaboration.
Your brand guidelines do not matter.
Be sure to celebrate your most ardent supports. They are your champions.
Align your aspirations with your members' aspirations.
Think about your organization through this lens: how do we engage, in the true sense of the word?
Need inspiration? Read Seth Godin's "The Purple Cow" ASAP!
Treasure curiosity more than certainty.
Always be as specific as possible. Don't offer "a prize" in a subject line. Offer "an iPad".
Build remarkable campaigns. You know, ones that are worth remarking upon. That's what 'viral' really means.
Trust the destination and savour the journey.
If the zombie apocalypse came, would your NGO still be relevant?
"Fear is the mind-killer." Frank Herbert
Can everybody, the volunteers up to the ED, describe your organization's big audacious goal?
If your movement had a soundtrack, what would it be?
Does your organization prefer to only work in panic mode? Find calm in efficiencies.
Movement building is a marathon, not a sprint.
Don't be afraid to dis-steal--that's a combination of 'distill' and 'steal'-- ideas from other industries or markets.
When you speak to a group, there's more intelligence looking at you than on-stage. The same is true in social media.
"People seldom improve when they have no other model but themselves to copy after." - Oliver Goldsmith
Don't be dazzled by every new tool. Email is still an incredibly effective communications medium.
Good strategy enables you to say no.
Look at your staff. There is more collective intelligence there than is sitting in your chair.
When is your tribe online? It may not be when you expect. Test it.
Do you have a theory of change?
Don't forget to find the funny. Your constituency should occasionally be delighted by your work.
Is grassroots campaigning the right approach for your org? It's okay to say no.
Big problems don't necessarily have big solutions. What is the smallest fix you can make? Start there.
There are two kinds of fools: one says, 'This is old, therefore it is good'; the other says, 'This is new, therefore it is better'. - Inge
Funny beats slick every time.
If you removed the word "movement" from your org's vocabulary, what would replace it?
Don't just educate and demand action. Incite, amuse, entertain, provoke and charm your members into action.
What's one theory within your org that could stand an edit? What can you rethink?
Investigate what organizations like yours are doing on the other side of the world.
We've got megaphones and we've got headphones. Are both in balance at your org or does one have the volume turned way up?
Make simple quarterly video updates for your core supporters.
Are you communicating with members in enough dialects?
Key performance indicators are both an irritating business acronym and a GPS for your organization.
In this era of social media, don’t underestimate the power of a well-written email.
When was the last time you enabled your tribe to just play?
From Hamlet: "Take every man's censure, but reserve thy judgment".
Tell the story of your issue, and find the stories behind the issue. Some care about one, and some about the other.
Hug your web developer today. Even if he smells.
If you could get every single member of your community to do something today, what would it be?
What would happen if you made all your internal success metrics--visitors, donations and so forth--public?
Do you consider different generations when you build your movement messaging? Is there a difference when you speak to millennials?
How do you celebrate your organization's wins?
Think about your org through the lens of storytelling. How well do you tell your org's story?
Beware of brand new technologies. Unless you're a keener, wait for the dust to settle before investing.
When all else fails, post a cute cat photo.
We often ask for a lot. What can you give back to your community today?
Ask a friend to visit your website. What are the three things that catch their attention? For better or for worse.
Don't become so obsessed with the details of a campaign that you miss the big picture. See the trees and the forest.
How does your campaign/movement invite people to participate?
Marketing and communications techniques that are commonplace are only half the battle. How can you be extraordinary?
Can you explain it to your grandma in under 30 seconds?
There’s a first-mover advantage to adopting new Web technologies. You can tell stories and educate your tribe at the same time.
When evaluating new technology, consider whether it's a solution in search of a problem.
Afraid of the web? Start a personal blog and become a web citizen.
Good strategy should clarify your path and help you cut out what you don't need.
You make a splash with a thousand pebbles, not one big stone.
When was the last time you attended a conference that fed your brain in the company of like-minded people?
Who's on the other side of your issue? What are they doing really well?
Maps are illuminating.
It's the little things.
Hold on tightly, let go lightly.
Are you doing all the same things the competition is doing? If so, why?
If it doesn't have a needle--an indicator of progress and success--it doesn't count.
There's actual process behind people discovering their story. What does that process look like?
Laziness is the enemy of good communications, particularly in your blog and other social media channels.
If you hate the tool-your CMS, email tool, database--then try a new one. It won’t be as daunting as you think.
Bite the bullet today and examine recent failures. What can you do better next time?
Don’t stress the tools; it’s about tactics.
Starting from zero, or near zero? Look for the tiny sparks of support from supporters, online and off.
"Every prudent man acts out of knowledge." Proverbs 13:16
From Clay Shirky: "Communications tools don't get socially interesting until they get technologically boring".
Think about your organization through this lens: what impact are we making?
There's enormous space for creativity in programs that cross the chasm between online and offline actions.
Queries from your tribe should be a top priority.
What's a problem your organization can't solve with technology?
Movement Marketing in Seven Chapters
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