Say thank-you way more often than you say please.
Need inspiration? Read Seth Godin's "The Purple Cow" ASAP!
When your org say says "we'd really prefer not to exist", do you really mean it?
Key performance indicators are both an irritating business acronym and a GPS for your organization.
Don't be a douche.
Occasionally your cause will have a moment. How can you turn a moment into a movement?
Look at your staff. There is more collective intelligence there than is sitting in your chair.
What's one theory within your org that could stand an edit? What can you rethink?
Keep the promises you make to your tribe, online and off.
Your website should make a stranger a friend, and a friend a customer.
There's enormous space for creativity in programs that cross the chasm between online and offline actions.
When was the last time you enabled your tribe to just play?
Starting from zero, or near zero? Look for the tiny sparks of support from supporters, online and off.
Emotions are the elephant. Intellect is its rider. Act in service of both.
If you don’t know what your conversion rate is, you’ve got homework to do.
Paraphrasing Seth Godin: TV ads used to be the magic beans of marketing. On the web, there are no magic beans.
There's actual process behind people discovering their story. What does that process look like?
When you speak to a group, there's more intelligence looking at you than on-stage. The same is true in social media.
Want a celebrity endorsement? Just ask. It's often less complicated (but also less effective) than you think.
Investigate what organizations like yours are doing on the other side of the world.
How can you convey your message without words?
Be confident. You know more than you think you do about marketing your organization.
Your next report/post/newsletter: can you turn it into an infographic?
Does your organization prefer to only work in panic mode? Find calm in efficiencies.
Newsletter looking tired? Add video.
Do you consider different generations when you build your movement messaging? Is there a difference when you speak to millennials?
Test drive new technology, and then tell a story of your cause + tech to the media.
When was the last time you attended a conference that fed your brain in the company of like-minded people?
Build remarkable campaigns. You know, ones that are worth remarking upon. That's what 'viral' really means.
Afraid of the web? Start a personal blog and become a web citizen.
Don't leave members out of the decision making process. They're a constituency you serve.
Always have something else for members to do. If they have the energy and eagerness, always help them do more.
Don't become so obsessed with the details of a campaign that you miss the big picture. See the trees and the forest.
From Hamlet: "Take every man's censure, but reserve thy judgment".
Your brand guidelines do not matter.
If you removed the word "movement" from your org's vocabulary, what would replace it?
Can you point to something and say "We won, that?" What are your org's clear successes?
In a crisis, your membership needs to hear from you as soon as possible.
Ask a friend to visit your website. What are the three things that catch their attention? For better or for worse.
When all else fails, post a cute cat photo.
Does your organization have swag? Does it move the needle?
"People seldom improve when they have no other model but themselves to copy after." - Oliver Goldsmith
Today's challenge: tell the world about others' good works instead of your own.
There’s a first-mover advantage to adopting new Web technologies. You can tell stories and educate your tribe at the same time.
Trust the destination and savour the journey.
Generosity is the key ingredient for a successful collaboration.
Are you communicating with members in enough dialects?
If your movement had a soundtrack, what would it be?
If the zombie apocalypse came, would your NGO still be relevant?
"Every prudent man acts out of knowledge." Proverbs 13:16
Bite the bullet today and examine recent failures. What can you do better next time?
Funny beats slick every time.
Do you have a theory of change?
Think about your organization through this lens: what impact are we making?
Do something to shake up your marketing routine today so you don't get too predictable.
Don't forget to find the funny. Your constituency should occasionally be delighted by your work.
If you hate the tool-your CMS, email tool, database--then try a new one. It won’t be as daunting as you think.
Store answers to commonly-asked questions in public, on your website.
Always be as specific as possible. Don't offer "a prize" in a subject line. Offer "an iPad".
Don't underestimate the power of play. How can you play with your tribe today?
Take 10 minutes today and look at your post-action 'thank you' pages on your site. Could you be more thankful?
Big problems don't necessarily have big solutions. What is the smallest fix you can make? Start there.
Never embrace or reject a marketing strategy until you’ve tested its effectiveness.
In this era of social media, don’t underestimate the power of a well-written email.
Good strategy should clarify your path and help you cut out what you don't need.
We've got megaphones and we've got headphones. Are both in balance at your org or does one have the volume turned way up?
Queries from your tribe should be a top priority.
Can everybody, the volunteers up to the ED, describe your organization's big audacious goal?
A movement doesn't necessarily have a moral purpose. Al Qaeda is a movement, but so too are Grateful Dead fans.
Repeat after me: the tools are the least important discussion. Do lobbyists obsess about their phones?
Think about your organization through this lens: how do we connect?
Steal great ideas from corporations. They pay a lot of money for them.
Think about what a win looks like and walk backwards from there. Map it out.
If it doesn't have a needle--an indicator of progress and success--it doesn't count.
Think about your organization through this lens: how do we engage, in the true sense of the word?
Is grassroots campaigning the right approach for your org? It's okay to say no.
Consider your tone. There's a trend toward informality, but that's not always the right choice.
Change the medium. Change the message. Can you send out a newsletter that is all illustration? Video? Audio?
Hug your web developer today. Even if he smells.
Is your movement people 'powered', product 'powered' or puttering along?
When your IT consultant recommends an unfamiliar technology, ask for plenty of examples of its use elsewhere.
Marketing and communications techniques that are commonplace are only half the battle. How can you be extraordinary?
How does your campaign/movement invite people to participate?
Acknowledge that you have competitors. The public's attention is finite.
Laziness is the enemy of good communications, particularly in your blog and other social media channels.
When all else fails, update Facebook once a day and Twitter three times a day.
Ask for help when you need it.
Who's on the other side of your issue? What are they doing really well?
When evaluating new technology, consider whether it's a solution in search of a problem.
For a great campaign idea, turn to what the web loves right now. What does the web love? http://popurls.com
Treasure curiosity more than certainty.
Don't be afraid to dis-steal--that's a combination of 'distill' and 'steal'-- ideas from other industries or markets.
Movement building is a marathon, not a sprint.
Good strategy enables you to say no.
Don't be dazzled by every new tool. Email is still an incredibly effective communications medium.
What's your favourite web meme? Can you repurpose it for your cause?
Don’t stress the tools; it’s about tactics.
When is your tribe online? It may not be when you expect. Test it.
Fans and likes are nice, but what do you really want your members to do? Measure that.
We often ask for a lot. What can you give back to your community today?
Movement Marketing in Seven Chapters
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