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We Wrote the Book on Social Media Marketing
Our book, "Friends With Benefits: A Social Media Marketing Handbook", is coming out in October, 2009.
Photobox - News
News
The following are articles, TV and radio interviews that feature Capulet.
Guest Posts: Mashable and O'Reilly Radar
Darren recently wrote guest blog posts on popular technology blogs Mashable and O'Reilly Radar.
Calgary Herald
Canwest reporter Marianne White talks to Darren about how Twitter can be a double-edged word in times of crisis.
Globe and Mail
In an article about media relations, reporter Craig Silverman profiles Capulet's work with Brother Printers.
Financial Post
"Web techniques to build market buzz" discusses how small business can use social media, and profiles our viral video campaign with Elastic Path Software.
CBC TV
A CBC TV segment (WMV) and accompanying article discusses the shifting landscape of advocacy through the lens of Capulet's work with Greenpeace, Sierra Club of BC and Forest Ethics for the Save the Great Bear campaign.
BC Business Magazine
A case study of the creative influencer outreach work we did with ThoughtFarmer, a BC-based startup.
Macleans
Julie talks word of mouth marketing and Sigg water bottles with Macleans reporter Rachel Mendleson.
Wall Street Journal
In "Attention, Bloggers", the Wall Street Journal discusses our influencer outreach work for our ebook and with Brother Printers. "You want to be creative, but play to your strengths," Darren says in the article.
CJOB Radio
Darren talked to CJOB Radio out of Winnipeg about technology, world religion and building a seminary in Second Life.
CBC News
Along with Capulet friend Boris Mann, Darren's quoted in this "Hits and Misses" article about technology trends. Darren talks about the Wii and MySpace.
Business 2.0, BusinessWeek et al
In January, 2007, Darren launched a little satire of Second Life called Get a First Life. It apparently struck a chord, because it's since received 500,000 visitors and quite a bit of online and mainstream media attention. In addition to the pictured BusinessWeek story, Darren and Get a First Life were covered by Business 2.0, the Associated Press, Der Spiegel and the CBC.
Vancouver Sun
"My point is that if you look at the top-25 podcast list, at least half of them
come from what I'd describe as established media publishers in some shape or
form."
Read 'Now hear this'
(PDF).
CBC Radio, The Early Edition
Darren spoke with Rick Cluff about blogging and Northern Voice, Canada's first
ever blogging conference.
Listen to Darren on The Early Edition.
Silicon Republic
"Blogging and RSS have made a huge difference to the way I work." Julie talks
about Capulet client Nooked and how RSS affects PR.
Read 'Syndication
technology that puts users in control'.
Global Television
"How does the average citizen communicate their views about electoral and campaign issues?" Watch Darren talk about politics and citizen journalism (MOV).
Vancouver Sun
"Corporate blogs are the latest buzz in the blogosphere. They're warm, they're
conversational, they draw you in with their friendly candid banter."
Read 'Companies take online
journals to heart' (PDF).
