We Wrote the Book on Social Media Marketing

In December, 2007, we wrote an ebook called "Getting to First Base: A Social Media Marketing Playbook". We self-published it online and promoted it to the usual suspects.

The popularity of that ebook led us to No Starch Press, and a book deal to write an expanded and updated hardcopy edition called "Friends With Benefits". Here's the blurb from the pubilsher's website:

The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits: A Social Media Marketing Handbook is a tactical guide, filled with tricks, tips, and real-world case studies that show you how to reach out to the new online influencers to increase your company's online visibility and bring more visitors to your website.

And here's what our chapter breakdown looks like at the moment:

Chapter 1: What is Social Media?
Chapter 2: Getting Social Media Ready
Chapter 3: Flagging a Ride: Finding the Right Bloggers and Communities
Chapter 4: Netiquette: Miss Manners for the Web
Chapter 5: Stick Out Your Thumb: Devising Your Pitch
Chapter 6: Measuring Success: How to Monitor the Web
Chapter 7: Is Social Media Marketing Risky Business?
Chapter 8: Damage Control in the Digital Age
Chapter 9: Does MySpace Still Matter?
Chapter 10: Understanding Facebook
Chapter 11: Video Marketing with YouTube and Other Video Sharing Sites
Chapter 12: The Twitter Revolution
Chapter 13: A Social Media Grab-Bag: Social News, Social Bookmarking, Wikipedia, Virtual Worlds, and Private Social Networks
Chapter 14: A Look Ahead

The book is due out in October, 2009, to be distributed by O'Reilly Books. For more information, visit our website for the book.