As a kind of add-on to another project, we helped a non-profit client select a design and …
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Apr 4, 2012 / 1 comment

We’ve been doing online influencer outreach for a really long time. Back in 2002, while working at …
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Jul 20, 2011 / 1 comment

A recruiter recently asked us what they should look for when recruiting someone qualified to do what …
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Apr 29, 2011 / 0 comments

To start the year off on the right foot, we’ve compiled a checklist of tips to consider …
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Jan 12, 2011 / 0 comments

I’ve long admired Vancouver Opera’s approach to its Blogger Night program and got the opportunity to experience …
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Jan 11, 2011 / 0 comments

A good chunk of our work these days is spent advising companies on their social media strategy. …
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Dec 12, 2010 / 0 comments

I’ve been helping Lee-Anne Ragan of Rock Paper Scissors get her blog up and running. We’ve had …
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Jun 8, 2010 / 0 comments

During our social media marketing bootcamps and some of the other speaking we do, we briefly cover …
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Jun 11, 2009 / 0 comments

Last week an email was circulating among some of my PR colleagues discussing which PR and business …
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Jun 4, 2009 / 0 comments