Capulet Blog

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A few months ago, the Journal of Consumer Research published a research paper called "The Nature of Slacktivism". The researchers shared findings from a series of studies focusing on our "desire to present a positive image to others." Charities and... Continue reading »

Jul 29, 2014 / 0 comments

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I would have made an excellent student at boarding school during my high school years. The idea …
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Feb 24, 2014 / 0 comments

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Digital strategists pay a lot of attention to social media tools, digital tricks and marketing tips. But, …
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Dec 4, 2013 / 0 comments

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“Advertisers are constantly accused of creating trends, shaping attitudes, and planting new behaviour in consumers. But in …
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Sep 26, 2013 / 0 comments

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For the first half of 2013, Capulet has had a specific gathering on its mind. June marked …
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Jul 23, 2013 / 0 comments

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Explaining products, services and ideas is at the heart of marketing work. So, why are so many …
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Jun 25, 2013 / 2 comments

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We first met Lifeboat founders, Tim and Alia, at Web of Change, a small and intimate annual …
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Mar 19, 2013 / 0 comments